Sunday, November 10, 2013

GM Falls Behind Japan in Customer Satisfaction

Despite strong new models like the Impala sedan, a new survey found that GM's Chevrolet brand still trails most rivals in customer satisfaction. Photo credit: General Motors.

A new survey released last week showed that the top Japanese automakers lead General Motors (NYSE: GM  ) , Ford (NYSE: F  ) , and Chrysler in customer satisfaction -- and despite Detroit's recent quality gains, the gap may be widening.

What's going on, and is this something that could derail GM's turnaround? In this video, Fool contributor John Rosevear digs into the survey and offers his view on the real reason GM still lags Toyota (NYSE: TM  ) and Honda (NYSE: HMC  ) in customer satisfaction.

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